Commissioned by Buck Creative Studio for Amazon's palm recognition technology, I designed Zoey - a vibrant, confident young Black woman who would become the face of this innovative payment solution.
Zoey emerged as a charismatic personality, designed to connect with diverse audiences while embodying Amazon's innovative spirit.
Her expressive features and dynamic presence were carefully crafted to resonate across various environments, from coffee shops to corporate spaces.
Beyond Zoey, I created supporting characters that enriched the narrative - including a redheaded man with shopping bags and a professional woman outside an office building.
Each character was designed to showcase real-world applications of Amazon's technology.
2D character designs were successfully transformed into 3D animations, maintaining Zoey's essential personality while adapting her for dynamic digital storytelling.
Next projects